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Avenue des Gobelins

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Works from the exhibition at Paradise Row, London 18 November 2011 – 21 January 2012

Borrowing its title from one of Eugene Atget's iconic 19th century photographs of Parisian shop fronts, Avenue des Gobelins is a meditation on the mystical, ritual nature of material desire and consumption.

Avenue des Gobelins comprises of four slide projections, a video projection, and platinum prints – all the material originally shot on 35mm black and white slide film. By double and triple-exposing the film, Gluzberg adopts the analogue photographic techniques of the Surrealists, to weave a mesh of consumer signs and spaces: the black gleaming lacquer of Chanel, reconfigured by the chaos of a Saturday afternoon at Primark.

These images echo an age when consumer fictions were being invented for the first time, brought back to the present, a present where such fictions are becoming increasingly unsustainable.

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Avenue des Gobelins 'Avenue des Gobelins', projections on graphite, (Installation Image), 2011
Avenue des Gobelins 'Avenue des Gobelins', projections on graphite, (Installation Image), 2011
Avenue des Gobelins 'Avenue des Gobelins', projections on graphite, (Installation Image), 2011
Avenue des Gobelins 'Avenue des Gobelins', projections on graphite, (Installation Image), 2011
Avenue des Gobelins 'The Consumystic (Acephale)', 35 mm black and white single slide projection on graphite, 77 x 58 cm, 2011
Avenue des Gobelins 'The Consumystic (Birdwoman)', 35 mm black and white single slide projection on graphite, 77 x 58 cm, 2011
Avenue des Gobelins 'The Consumystic', (Slide Detail), 35 mm black and white slide projection on graphite, 80 slide loop, 77 x 58 cm, 2011
Avenue des Gobelins 'The Consumystic (Coven)', 35 mm black and white single slide projection on graphite, 77 x 58 cm, 2011
Avenue des Gobelins 'Avenue des Gobelins', platinum prints, (Installation Image), 2011
Avenue des Gobelins 'The Consumystic II (suspender belt and knickers)', platinum print, 60.3cm x 36cm, 2011
Avenue des Gobelins 'The Consumystic III (face and escalator)', platinum print, 60.3cm x 38.6cm, 2011
Avenue des Gobelins 'The Consumystic I (face and cloths)', platinum print, 60.2cm x 38.9cm, 2011
Avenue des Gobelins 'The Consumystic (M)', (Installation Image), video projection on graphite, 77 x 58 cm, 2011

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