Avenue des Gobelins

Works from the exhibition at Paradise Row, London 18 November 2011 – 21 January 2012

Borrowing its title from one of Eugene Atget's iconic 19th century photographs of Parisian shop fronts, Avenue des Gobelins is a meditation on the mystical, ritual nature of material desire and consumption.

Avenue des Gobelins comprises of four slide projections, a video projection, and platinum prints – all the material originally shot on 35mm black and white slide film. By double and triple-exposing the film, Gluzberg adopts the analogue photographic techniques of the Surrealists, to weave a mesh of consumer signs and spaces: the black gleaming lacquer of Chanel, reconfigured by the chaos of a Saturday afternoon at Primark.

These images echo an age when consumer fictions were being invented for the first time, brought back to the present, a present where such fictions are becoming increasingly unsustainable.

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